Audemars Piguet

Audemars Piguet

Audemars Piguet

Old world watchmaking, reimagined
The story of Audemars Piguet is one of the oldest in Swiss watchmaking, with its origins almost 150 years ago in Le Brassus in the Vallée de Joux. The brand, that remains family-owned, has always aimed to further watchmaking, focussing their innovation on grand complications and ultra-thin calibres. While many heritage names withered in the face of the growing popularity of quartz technology, the brand pivoted to create a new genre of luxury sports watch with the Royal Oak. The watch would not just bring successive generations of enthusiasts to its fold, it has since grown to become a veritable cultural force.