Design with Evelyne Genta
The term ‘iconic’ has fast become a cliché in the horological community, having been overused, time and time again. However, one person, who undoubtedly deserves the description is Gerald Genta, arguably the most influential watch designer of the 20th century. We sat down with Evelyne Genta, the wife of the late designer, and the business force behind his creative energy, to discuss her husband’s legacy, and get her thoughts on the state of watch design today.
We touch upon Mr Genta’s creative process, his unique temperament (including telling a Vacheron Constantin executive that the brand was “beyond the age of senility”), and discover some of 4,200 designs he left behind, some of which - she believes - will one day see the light of day. From the Royal Oak to the Mickey Mouse watch, we get an insight into the mind of o