The Swiss Alp Final Edition* is the penultimate addition to the saga that is the Swiss Alp series, pushing H. Moser & Cie's concept to its limit, and released in 2021. The tongue-in-cheek dial of this Final Edition is coated entirely in Vantablack, with subsidiary seconds placed at 6 o'clock, mimicking the "loading" indicator typically found on Apple products. Visible through the sapphire caseback is the HMC 324, an in-house created movement finished to the highest watchmaking standards.
MINIMAL THINKING VS THINKING MINIMALIST
H. Moser & Cie. is a brand whose approach to minimal design almost seems like a rebuke of the industry’s maximal preferences. Edouard Meylan, chief executive officer and owner of the brand, told us: “Minimalism is more than an aesthetic – it is a philosophy, an art of living. For H. Moser & Cie., minimalism has become a signature. Our Concept watches, without logo and without indices, speak by themselves.”
In his view, purposeful design is key to recall a much vaunted pursuit of all watch brands. This is as true of the Tank Must as it is of H. Moser & Cie.’s designs. “We wanted to let our products speak by themselves, reminding us that true luxury products are immediately recognisable even without any logo. We also wanted to put the products back under the spotlight, to get back to the essence of watchmaking, when the watches did not wear any logo,” Meylan says.
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