The history of Tudor dates back to 1926, when the house of “Veuve de Philippe Hüther”, a Swiss watchmaker, registered the trademark “The Tudor” in Geneva, for Hans Wilsdorf (founder of Rolex Watch Co.) The Tudor brand was transferred to Hans Wilsdorf in October 1936, leading to the formation of “Montres Tudor S.A” 10 years later, just after the Second World War. In the years leading up to the development of the brand, Hans Wilsdorf had long considered the idea of manufacturing a moderately priced watch that would still attain the technical, aesthetic and functional characteristics of a Rolex (many of which, share identical features to their Rolex counterparts).