Making use of practical edits is a must for our photographer, as it makes each image a far more accurate representation of the watch’s true aesthetic, which has always been our ultimate goal. The watch, depending on the position of the wrist and the way light is hitting it at that moment, reveals its different details. Showcasing these intricacies of the design in a photograph is often challenging.
“Some watches have interesting shapes, rich textures, and unusual coloured dials and showcasing all of that in the same lighting conditions is near impossible,” our photographer says. “In such cases, I recommend using different shots showcasing the hands, the dial texture, the colour, and the case details, [then] creating a composite of those images.” Admittedly this is a more intensive approach that makes sense for a business like ours sensitive to the dangers of mischaracterising an aspect of a watch’s design, which is a risk when they are often bought by clients without being seen in real life first. We appreciate that this might not be a necessary step in the workflow for amateur watch photographers. However, it could prove useful to a minority of our community dedicated to perfecting their craft.