“In the watch community, I see the level of interest in watches, as well as the type of coverage and the people who are covering watches, getting more diverse. On social media and in various publications, the content being produced shows how so many people are trying to appeal to a wider audience. Obviously, this is good for business as it gets new people into buying watches, but it also recognises that watches can and should appeal to more people. Publications are doing a good job making watches more accessible to the masses in an effort to appeal to all people and all types of potential collectors.
“It feels like progress is being made to make the watch community a true community of people – different genders, races, socio-economic status, etc. If we want to have a true community with all sorts of people – because meeting the people and understanding why they like watches is the most interesting part – the watch world needs this dose of reality and featuring ‘normal people’.
“I feel hopeful that, based on the steps we've made this year, the community will continue to grow. Watches have a lot to offer from all types of brands, designs, and price points, so it's nice to see the coverage of watches match this diversity. I hope we continue to move in the direction of having the same awesome variety of people interested in watches as we do in the great variety of watches themselves. We've only turned the dial a little bit, but I'm hopeful there's more to come.”