For the latest instalment of About Town, we could think of no one better to show us Paris than Hector Muelas, the Chief Brand Officer of Rimowa. Having cut his teeth at the German edition of VICE Magazine, becoming Editor In Chief at the ripe old age of 23, Hector has earned a meteoric career in marketing, working with brands like Nike, Coca-Cola and Apple to name a few. While enjoying a little down-time after leading Rimowa’s latest campaign featuring the likes of Roger Federer and LeBron James, we convinced Hector to show us a few of his favourite spots around Paris. 

 

Tell us a bit about your relationship with the city of Paris…

Well, I have a love-hate relationship with Paris. Ordinarily, I have quite a polarised feeling for cities, but with Paris, it’s both, constantly. There are elements to the city which make me fall in love over and over again, but on the flip side, having grown-up in an Anglo Saxon culture which is more ‘customer-centric,’  there are characteristics that are difficult to get used to…

 

[Laughs] We’re talking about attitudes in the service industry, right?

[Laughs] In short, yes. I think the attitude is stronger here. It’s almost comical and you see it right through a number of industries, from the dude that instals your internet at home, all the way to the banks and everything in between. I’m not making any moral statements about it, to be clear, It’s just something I’m unused to. 

 

By contrast, what are the positives?

You have arguably the most beautiful city in the world, memorable architecture, memorable food, there’s an