From a professional photographer’s perspective, which elements in the visual language of horology tend to interest you most? What are the qualities that can make or break an image?
Regardless of the specific detail, the watch designs I tend to be most drawn to are classically grounded with a touch of modernity.
Hence, timing instruments that are simple, elegant, and legible speak a lot to me as a photographer. Subtle details like a typeface, dial finish, hand shape, and the dial-to-case ratio are crucial to get right – yet [are] commonly overlooked by many.
From a narrative standpoint, I’m especially partial to shooting vintage pieces. The joy of photographing those is you get to document how they age over time and help tell the stories behind their provenance.
Based on your experience working with multiple leading brands in the fashion, beauty and lifestyle segments, what is the chief distinction between being creative in a commercial setting versus as a pure enthusiast?
I’d like to think that, at a basic level, I utilise the same practices regardless of whether the work is creative or possesses some commercial aspect. Of course, when it comes to dealing with watch brands, there tends to be an emphasis on precision: time at 10 to 10, ‘hero’ shot checklist, and so forth. Because I favour an approach that’s highly intuitive, I have to really put myself in the client’s headspace to fit the brief.
On the other hand, my personal goal with watch photography is to immerse the viewer in the timepiece's narrative. I want the connection between audiences and the photograph to feel human: less glossy, less stylistic, and less lacking in emotion.