Not to be confused with the modern day brand, Heuer without the Tag prefix specifically refers to pre 1980, before the Techniques d’Avant Garde acquired the brand.
Made famous in the 20th century by individuals such as Steve Mcqueen and Jo Siffert, who endorsed the brand, Heuer’s today have gained a large cult following. They were initially known as a watch for racing enthusiasts, boasting iconic models such as the Carerra, the Monaco and the Autavia, and perhaps due to the great design and provenance, their values have skyrocketed in recent years.
Often with a very typical 60’s to 70’s design, Heuer’s are both charming and sporty, and very hard not to fall in love with. Made for the man on the go, a Heuer reflects a sense of cool and casualness.