Watch design is a subject of great discussion and debate among collectors, who love to over-analyse each minute detail of a case or dial. The real challenge, these days, is designing something both aesthetically pleasing, while not resembling anything else too closely; for fear of catching flack from the previously mentioned eagle-eyed enthusiasts. One designer who has made a name for himself designing the original and the wonderful, alongside traditionally tasteful offerings, is Eric Giroud. We flew to Geneva to spend the afternoon with Eric, to discuss all things design and horology.

 

Let’s begin with the basics. Tell us a little about how you found yourself working in the watch industry?

It was almost by chance, as I used to work at an agency designing all sorts of objects, furniture, electronic equipment, and one day we received a watch project. I found it intriguing, because it was just so unknown to me, like, where to start, where to end.

 

And you ended-up working on that project?

Yes, and really enjoying it. It created a lasting bond between myself and the individual who delivered the brief, as we hadn’t really become familiar, when I was designing other objects for him. Through this project, I discovered an area, where there are passionate people with rich ideas and dreams. It very much appealed to me.

 

Who were you designing for in the beginning?

Brands like Mido and Tissot. I learnt a lot, working with both brands.

 

How so?

Well they would start me off designing dials. Single components. It was a gradual process to gain their trust.

 

A sketch for LeRoy by Eric Giroud. 

 

You’ve now worked for some very high-profile brands like, Vacheron Constantin and MB&F, to name but two. Among all the projects you’ve worked on, which has given you the most personal