Today, Ikepod holds an interesting position in the watch industry.
What can now be called “vintage” Ikepod watches, from the brand’s first lives from 1994 through 2012, seem to be increasingly appreciated by collectors, appearing more frequently at auction, and surpassing their estimates when they do. In the past year, Wright Auction sold a solid-gold Ikepod Hemipode Chronograph from 1998 for nearly $20,000; Phillips auctioned a KAWS x Ikepod Horizon from 2012 for nearly $40,000.
Of course, auction results won’t do as well as a GQ cover, and Ikepod had its modern en vogue moment in May 2020, when Kanye West wore a vintage gold Hemipode on the cover of American GQ. Previously, Kanye has referred to the Ikepod as his “favourite watch”, directly referencing its bold circular cases as the reason for its appeal. Much the way current owner Christian-Louis recalled artists and the generally fashionable of the 1990s taking to Ikepod, it seems a modern resurgence in appreciation for the brand has led to the same. Much like a Kanye bar, history rhymes, as the saying goes.
“Design and fine-art collectors are definitely interested in these [Ikepod] watches and have always been a natural choice for all of Marc’s work,” Richard Wright said. “As the watch market has grown and matured, many of these same collectors have added watches as an area of interest, and Ikepod is an interesting sub-brand in the genre.”