The Enicar Watch Company was established in 1914, after its founder Artiste Racine, started a 'Manufacture d'Horlogerie Ariste Racine' in La Chaux-de-Fonds, Switzerland. Born of an artisanal family, the trademark ‘Racine” had been registered some 44 years prior. An anagram of the family name, ‘ENICAR’ formed the symbol of quality the brand came to adopt throughout the 60’s and 70’s, and relationship with haute-horology associated today.